The Faculty of Management at the University of Warsaw has launched the MarTech Hub – the first academic centre in Poland dedicated to researching marketing technologies and their impact on organisations and business strategies.
The Hub’s activities are built around three complementary pillars:
- research, including scientific projects and market analysis,
- education, focused on developing digital and technological competencies,
- expert collaboration, carried out in partnership with organisations and business practitioners.
MarTech Hub is designed to serve as a bridge between academia and business, supporting both the development of knowledge and the practical implementation of marketing technologies, as well as evaluating their real-world effectiveness.
The MarTech Hub operates in close cooperation with the Department of Marketing at the Faculty of Management, University of Warsaw.