The Faculty of Management at the University of Warsaw is about to launch a new recruitment campaign under the slogan “Be Like US”, inviting prospective students to join the WZUW academic community — a community that shapes trends, inspires, and connects people with passion.

The campaign is a continuation of last year’s “Be Like Her / Be Like Him” initiative and marks the second stage of the Faculty’s long-term communication platform. This year’s edition shifts the focus from individuals to the collective — highlighting the power of diverse perspectives and collaboration within the WZUW academic environment.

The strategic goal of the campaign is to strengthen the Faculty’s position as the number one choice for undergraduate, graduate, and postgraduate candidates pursuing business-related studies.

The slogan “Be Like US” emphasizes the strength of the community: students open to knowledge, business practitioners, change leaders, and experienced lecturers — all working together to create the future. The campaign encourages students to start building their careers during their studies, gain real project experience, and grow in a dynamic, international environment.

A key aspect of this year’s edition was the involvement of WZUW students — their ideas, energy, and authentic stories served as the creative inspiration for the entire campaign.

As part of the promotional efforts, the campaign will be visible online (via Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads) and — for the first time on a large scale — in the urban space of Warsaw through outdoor advertising. Outdoor media will include:

  • parcel lockers (InPost machines),
  • large-format LCD screens in the underground passages near the Rotunda,
  • LCD screens in trams and buses,
  • the rear sides of Warsaw city buses.

The campaign will run from May to October of this year.
It is coordinated by the WZUW Promotion Section in cooperation with various teams across the Faculty. Thank you for your contributions – A strong team means greater reach!

More information about programs and admissions: www.wz.uw.edu.pl