You will gain skills in creating engaging content, storytelling, and building an online brand image. You will learn to analyze data, draw conclusions, and make data-driven decisions. You will use AdTech and MarTech tools and discover the latest solutions transforming modern marketing.
You will also develop soft skills—teamwork, public speaking, debating, and presenting ideas. All this will prepare you to work in a dynamic, digital environment and help you thrive as a modern marketing specialist or manager.
Are there any majors or specializations in the Digital Marketing program?
There are no strictly defined specializations, but the study program is flexible and allows you to tailor your learning to your interests.
The shared part of the program includes courses in management and digital marketing—this is a solid foundation on which you can build your competencies.
In addition, you can choose from a variety of electives to deepen your knowledge in specific areas—such as social media, data analytics, e-commerce, storytelling, new technologies, or artificial intelligence in marketing. You decide the direction in which you want to grow.
What will you learn in the Digital Marketing program?
Digital Marketing studies combine knowledge in the areas of management, marketing, and modern technologies. The program is designed to prepare you for work in a fast-paced digital environment.
In the core module, you will learn the fundamentals of management and business operations—you’ll study self-presentation and professional etiquette, teamwork, and leadership. You’ll gain knowledge in sustainable and marketing management, understand current market trends and how to use them in practice. You’ll also learn how to conduct market research and analysis, plan business activities, and navigate legal frameworks—both offline and online.
You will study business ethics, understand the role of organizational culture and intercultural differences, and improve your ability to use IT tools in e-business. At each stage of your studies, you’ll follow changing market trends through case-based sessions focused on real business examples.
Major courses will introduce you to the world of modern digital marketing. You’ll learn how to create online marketing strategies, understand digital consumer behaviors, carry out omnichannel communication, and design and publish engaging digital content.
You’ll get to know tools for marketing analytics and performance marketing that will help you optimize advertising campaign activities. You will also learn how to use new technologies in planning and implementing marketing efforts.
Additionally, you can choose electives based on your personal interests and career goals—deepening your knowledge in digital marketing, e-commerce, data analytics, communication, or marketing technologies.
These studies provide not only solid knowledge but also practical skills—essential in today’s job market and in a constantly changing world. This is possible thanks to well-chosen teaching methods. Our classes are engaging and inspiring. Clearly explained theory during lectures becomes the basis for discussion, real case work, and business problem-solving during seminars and workshops.
Will you complete an internship during your studies?
There are no mandatory internships, but many classes give you hands-on experience. Some take the form of workshops, based on real tasks. You’ll meet instructors who actively work in the industry—they share knowledge and show what things look like in practice.
Thanks to this, it’s easier to figure out the direction you want to pursue.
Is it possible to complete one or more semesters at another university during the studies?
Yes, you can participate in the MOST or ERASMUS+ programs.