Program Module 1: Basics of Business
This module aims to create a solid foundation of knowledge about functional areas of business and their interdependencies.
Integration and career planning
The goal of the session is to integrate the group of participants, diagnose their cooperation potential, and build a development plan for EMBA studies. The session will enable the efficient communication between course participants, building teams working together in subsequent sessions.
Economics for Managers
The goal of the course is to enable managers to fully understand and predict the behavior of individuals, firms, and markets by learning basic concepts related to economics and market functioning: functions of demand and supply, utility theory, cost analysis, market structure, principles of market competition, and their impact on making fundamental decisions related to the company’s operations.
The course provides basic knowledge in the field of managerial accounting, such as cost theory, cost analysis, budgeting, cost accounting, and analysis of the company’s activities. The course focuses mainly on cost analysis, which is essential for making both short-term and strategic management decisions, as well as methods of effective cost management. Aggregated company data will allow participants to make tactical and strategic decisions and, based on learned theoretical models, enable long-term development planning for companies.
Legal Framework for Managerial Decision-Making
Analysis of the legal environment in which a company operates and its impact on managerial decisions. Analysis of legal cases will allow participants to understand the concept of the legal system and its elements, the role of the court and governments in the legal system, legal constraints on the market on which the company operates, the functioning of the tax system, as well as become familiar with the practical aspects of labor law and commercial law.
Analysis of the mechanisms governing markets. The acquired knowledge allows for the analysis of consumer and producer behavior and making basic managerial decisions related to the planning and sale of products, as well as decisions related to product segmentation, pricing policy, promotion, and distribution of products, allowing for the creation and effective implementation of marketing strategies.
Module 2: Management Tools
This module aims to test and enrich the main managerial skills – communication, decision-making based on rational statistical premises, linking IT with business functions and processes, and creating an adaptive organization ready for change through leadership processes.
Statistics for Managers
Expansion of the managerial toolset for making business decisions, which allows for a critical analysis of company data. Knowledge of statistical analysis concerning data analysis, basic probability analysis, risk estimation, logical problem formulation, hypothesis testing, and comprehensive analysis of all quantifiable elements of the company’s and its environment’s functioning.
The course covers the analysis and modification of managerial decisions related to managing operations as structures, processes, and projects to maximize the efficiency and productivity of goods and services production while minimizing the costs and resources associated with production. Participants learn to optimize the creation and modification of organizational structures, plan logistical and production processes, create schedules that take into account all aspects of the company’s activities, as well as manage and control the quality of production.
The module aims to expand knowledge in the field of corporate finance and issues related to practical financial management in a company and on financial markets. In addition, the module presents concepts of financial analysis of companies, capital investment, analysis of capital needs, and optimization of sources of company financing.
One of the most important managerial roles is negotiations in intra- and inter-organizational environments. The course aims to improve participants’ understanding of conflicts and negotiations between participants and practice their negotiation skills. The course provides an opportunity to identify individual strengths and weaknesses in the negotiator’s role through exercises and discussions of simulation games. At the same time, the course provides conceptual frameworks for diagnosing problems in negotiations.
Module 3: Strategic Human Resource Management
This module is specialized and aims to convey knowledge, competence, and skills related to personnel management from a strategic perspective, required by members of the top management of any organization.
Negotiations in Business:
The challenge for managers is to cooperate with others to optimize the functioning of the company they manage. The knowledge gained during the classes allows understanding the mechanism of conflicts, acquiring skills in analyzing the interests of conflict parties, and finding the best tools for solving problems based on negotiation techniques.
Strategic Personnel Management
Personnel management is, on the one hand, a set of tools related to individual functions, from recruitment to rewarding, and on the other hand, it is a way of building the strategic advantage of an organization. Within the module, participants will primarily learn about the latter element using case studies describing the best organizations in the world.
Team management and collaboration skills are a fundamental element of a modern manager’s workshop. During the classes, participants will be able to learn about their competencies and skills and, on the other hand, learn effective tools for building and managing winning teams.
Strategic leadership is the ability to stimulate, inspire, and motivate to take on strategic challenges. Therefore, it is necessary to constantly develop leadership skills and search for ways and methods that appeal to different managerial teams that a leader has to work with.
Module 4: Innovative Strategies – Integration of Functions and Skills
This module has two goals: the first is the integrated use of acquired knowledge about management within organizational functions, and the second goal is to test these skills through a simulation strategic game.
Implementing strategic planning at the highest level of company management with a complex structure. The acquired knowledge enables the formulation and implementation of an organization’s strategy to achieve a market advantage. Managerial strategic decisions are based on integrated knowledge previously acquired from other management areas such as marketing or finance. The course will provide tools that will allow managers to analyze the business situation and adapt such tools that will allow overcoming the limitations of the development potential of the company they manage.
It includes synthesizing knowledge about the functioning of companies in global markets. Globalization requires managers to take a broader look at how their companies operate and understand the threats and opportunities associated with it. Knowledge in the field of marketing, finance, and international law allows for more efficient management of large companies with an international reach or preparing a strategy for entering new markets.
Network Management – networking
Modern management requires the skill of building and managing a network of contacts. The classes will present theories explaining the functioning of networks within and between organizations. Cases of network and entire ecosystems building around organizations will be presented.
Capsim – Strategic Simulation
A strategic simulation of managing a company played online as a team over the Internet is now a standard in managerial education worldwide. In the game, participants are tasked with preparing a comprehensive strategy and then implementing it in subsequent rounds of the game. The actions of competitors – other teams and companies managed by a computer system, pose challenges that participants must face. The game interface is in English, while instructions and materials are in Polish.
To learn more, click on the International Management Center.