We publish a statement from the Rector of the University of Warsaw, His Magnificence Professor Alojzy Z. Nowak: In order to allow for a final farewell to our murdered colleague Małgosia, I declare Monday, May 19th, 2025, a Rector’s Day – with no classes or work obligations at the University of Warsaw. His MagnificenceProf. Alojzy Z. NowakRector of the University of Warsaw

Dear Students, in connection with the organization of WuZetalia in the gardens of the Faculty of Management on May 23rd, 2025 (Friday), we would like to inform you about the day’s schedule: Full-time and evening part-time students: Weekend part-time students: We wish you a great time during WuZetalia!

Sometimes, completing a course project takes a non-traditional form – and that was exactly the case during the Internet Marketing classes. In collaboration with the Promotion Section of the Faculty of Management at the University of Warsaw, students worked on a unique course assignment. Applying best practices discussed in class, students were tasked with developing proposals for the 2025 recruitment campaign for the Faculty of Management. A total of 12 project submissions were received. Over the course of more than two weeks, the teams worked on segmentation, market analysis, creative concepts, and finally, media planning. The results were exceptional – a mix of competition, collaboration, and inspiration brought plenty of excitement. There were three award categories: These categories helped determine the winners and recognize all students for their professional approach to the task. Awards were presented by Vice-Dean Prof. Monika Skorek, PhD, DSc, and Monika Magdziarz, Head of the Promotion Section. Congratulations to all students! Thank you for your involvement in a project that allowed our Faculty of Management community to see your creativity and ideas. We wish you continued success and the best of luck on your development journey! The Promotion Section Team & Edyta Barmentloo

Due to the upcoming WuZetalia 2025 event, please be informed of the following parking restrictions: These areas will be used for the setup and dismantling of stage and festival infrastructure. We apologize for any inconvenience and warmly invite you to join the fun at WuZetalia 2025!

In light of the tragic events at the University of Warsaw, we would like to remind everyone that the university offers support to all individuals in need. Psychological support for students, doctoral candidates, and staff of UW is available at several locations: Psychological Support Center of the University of Warsaw: The Warsaw Crisis Intervention Center has also set up a crisis tent on the main campus, operating Monday to Friday, 9:00 AM – 3:00 PM. The Faculty of Management, UW has launched a dedicated email address: interwencja@wz.uw.edu.pl, where any concerning situations, need for conversation, or observations related to safety and mental well-being can be reported. In addition, the following intervention duty hours are available:

Due to the cancellation of classes on May 9 and 10 (Friday–Saturday), the WZ Library will be closed. We invite you to visit us again starting May 11.

Dear All, please take care of yourselves and your mental health. It is understandable if you are in shock—try to limit your exposure to news reports, and especially avoid watching or sharing videos circulating online. Some content can be emotionally overwhelming. Above all, prioritize your well-being. When discussing this tragedy, please refrain from blaming individuals who recorded yesterday’s attack. Some of them were documenting it to secure evidence. Most likely, none of them realized the brutality of the incident they were witnessing. I am organizing an additional support session for anyone who would like to talk or who does not want to be alone. The session will be held online on Friday, May 9, 2025, starting at 10:30 a.m.: Zoom link:https://uw-edu-pl.zoom.us/j/91551315863?pwd=70xmlaemfbOc47bb7Jy3nXJyqeUAUI.1 Meeting ID: 915 5131 5863Access code: 113964 Please confirm your participation by email. In the face of the tragic events at the University of Warsaw, we would like to remind you that the university offers support to everyone in need. Resources include an emergency phone line, a support hotline, and the University Psychological Assistance Center. A tent providing psychological support will be set up on the main campus. We encourage you to use the support offered by the University of Warsaw, the Military Institute of Medicine (WIM), and the Warsaw Crisis Intervention Center. All members of the university community can rely on institutional support. At the same time, we kindly ask everyone to respect the memory of the victim of the tragic incident that occurred on May 7, 2025, and to refrain from sharing audiovisual materials showing the crime scene. Information on available support for the university community: Phone: (22 55) 22 112This is the University of Warsaw emergency number. You can call it in any situation involving danger on campus. University of Warsaw Psychological Assistance Center (CPP)CPP offers psychological support to students, doctoral candidates, and university employees. Psychologists, psychotherapists, and psychiatrists provide free assistance. How to get help: Anonymous hotline (CPP): 22 552 44 24On Thursday and Friday (May 8–9, 2025), the hotline will be available from 9:00 a.m. to midnight, and from Monday during regular hours. Military Institute of Medicine – National Research Institute (WIM – PIB) Reporting and Coordination Pointul. Szaserów 128, open Monday to Friday, 8:00 a.m. – 6:00 p.m.Phone: 261 818 042, 665 707 792Email: pzk@wim.mil.pl Please also remember that the University of Warsaw has established safety procedures, described in detail at: www.bezpieczenstwo.uw.edu.pl Monika Skorek

We have fantastic news! At the Polish National Senior and Youth Championships, the University of Warsaw’s AZS team was named the Best Club in Poland, and our student Ksawery Masiuk-Swimmer took home a handful of medals, met the qualifying standard for the World Championships in Singapore in the 100m butterfly heats, and broke his own Polish record in the 100m backstroke (52.55)! His achievements include: Congratulations – we are proud of you!

From May 1 to December 31, 2025, researchers, PhD candidates, and students of the University of Warsaw can access the Scopus AI tool, which supports the research process using data from the Scopus database (Elsevier). This tool leverages a large language model (LLM) to generate answers to research questions based on academic publications available in Scopus. These responses include links to sources, citations, and topic summaries. Scopus AI can prepare a literature review on a given topic, highlight leading authors, key publications, and identify current research trends. Scopus AI is available through the University of Warsaw Library (BUW) website – under the Online Resources > Online Databases > Scopus tab. The link directs users to the Scopus platform, where after logging in, they can access Scopus AI features. More information and educational materials about Scopus AI can be found at the following page:https://www.buw.uw.edu.pl/scopus-ai-na-uw For additional questions regarding the tool, please contact the Research Support Section or email: gromadzenie.buw@uw.edu.pl.

This time during digital marketing classes, students had the opportunity to see firsthand how traditional advertising media, such as Out of Home (OOH) advertising, are evolving into their digital form – Digital Out of Home (DOOH). We had the pleasure of hosting Piotr Luberadzki, Member of the Management Board at SYNERGIC Sp. z o.o., who presented the current possibilities that DOOH and Programmatic offer marketing professionals. “We are entering a new stage of urban space communication, tailored to changing conditions and an increasingly aware and demanding audience. This directly influences the selection of key media locations and the proper preparation of the content displayed on them. Additionally, solutions involving 3D creative, intriguing combinations of multiple media forming a cohesive message, modern planning, integration of outdoor with online and mobile, and campaign performance verification based on growing amounts of data – this is what modern outdoor advertising is today,” said Piotr Luberadzki. Thank you for the opportunity to explore the latest trends and directions in the development of OOH. The future of urban advertising → digital, dynamic, data-driven. 🚀 #Marketing #DOOH #Programmatic #DigitalOOH #OutdoorAdvertising #OutOfHome

Dear Students, due to the WZtalia event taking place in the gardens of the Faculty of Management on May 23, 2025 (Thursday), please note the following schedule: ✅ Full-time and evening part-time students: ✅ Part-time students: We wish you a great time at WZtalia! 🎉

The Library of the Faculty of Management warmly invites you to explore the refreshed selection of books available in the Bookcrossing zone. You’ll find plenty of interesting titles – perfect for a moment of relaxation between classes. Bring a book, take a book, and give it a second life!