Theory combined with practice is a good standard during classes on Marketing and Development of New Products and Services. This week started exceptionally intensively – during Internet Marketing classes we hosted Tomasz Gniecki from Agencja Delante Agencja SEO / SEM, who decoded the secrets of Google Analytics – GA 4 and challenged the students to generate reports in GA 4 themselves. It was not easy, but the first reports have already been produced and interest has emerged.

Just an hour and a half later, a group of students from Planning New Products and Services met with Natalia Szczucka, who presented real product iterations for her startup and talked about the path full of challenges, but also the satisfaction that her team achieves as the creator of the startup @Play.air – solutions Med-Tech for speech therapy.

During the afternoon session of business meetings for students from the international EIT Food Education EIT Master in Food System track, we hosted the CEE Marketing Director of Givaudan, Tino Roller, who showed what characterizes the development of innovation in a global company like Givaudan. Thank you very much!

We would like to thank all our guests for their time and meeting at our Faculty of Management, University of Warsaw and we invite you again!

We like such business Mondays at our Faculty.