This time during digital marketing classes, students had the opportunity to see firsthand how traditional advertising media, such as Out of Home (OOH) advertising, are evolving into their digital form – Digital Out of Home (DOOH).

We had the pleasure of hosting Piotr Luberadzki, Member of the Management Board at SYNERGIC Sp. z o.o., who presented the current possibilities that DOOH and Programmatic offer marketing professionals.

“We are entering a new stage of urban space communication, tailored to changing conditions and an increasingly aware and demanding audience. This directly influences the selection of key media locations and the proper preparation of the content displayed on them. Additionally, solutions involving 3D creative, intriguing combinations of multiple media forming a cohesive message, modern planning, integration of outdoor with online and mobile, and campaign performance verification based on growing amounts of data – this is what modern outdoor advertising is today,” said Piotr Luberadzki.

Thank you for the opportunity to explore the latest trends and directions in the development of OOH.

The future of urban advertising → digital, dynamic, data-driven. 🚀

#Marketing #DOOH #Programmatic #DigitalOOH #OutdoorAdvertising #OutOfHome