Digital Marketing

Master’s Degree
Duration: 1,5 years/3 semesters
Paid studies

What you will learn

• to build and execute marketing strategies and plans, apply web analytics, use social media and AI tools in marketing.
• to use AI, big data, and automation in marketing campaigns.
• to build effective social media advertising campaigns and manage communities.
• to optimize marketing activities through data analytics and performance marketing.
• to understand digital consumer behavior and tailor sales strategies accordingly.

Your skills

• Analytical thinking and data-based decision-making using analytical tools to optimize marketing strategies.
• Manage digital campaigns – design, test, and optimize ads on Google Ads, Meta Ads, and other platforms.
• Work with new technologies – tools like AdTech, MarTech, and AI supporting modern marketing.
• Create engaging content, storytelling, brand building online, and community management. Use data visualization to communicate marketing messages.
• Group work, public speaking, and debating – essential skills of modern marketing managers.

Strong points of the program

• Innovative and flexible curriculum tailored to evolving market demands and trends. Choose from a wide range of electives beyond core subjects.
• Future competencies – data-driven marketing, digital strategy, e-commerce, analytical tools, AI in business practice.
• Practical focus – classes led by experts, guest lectures, workshops, case studies, consulting projects, business partnerships, and networking.
• International perspective – global case studies, international exchanges, cooperation with global experts. Learn trends and gain international readiness.
• Excellent career prospects – digital marketing experts are among the most sought-after professionals.

Who should study Digital Marketing?

• If you’re into modern technology and want to build a marketing career, combining creativity with data analysis – this is for you.
  
• For future digital economy leaders looking to gain essential global job market skills.
  
• For future marketing leaders managing campaigns, teams, and brand strategy.
  
• For professionals in business, sales, IT or other fields wanting to expand into digital marketing.
  
• For entrepreneurs and content creators who want to promote their business or personal brand online.
  
• For anyone seeking a dynamic and fast-growing career in digital marketing – a key sector in today’s economy.

Career paths and opportunities after graduation

• Digital marketing expertise is valued across businesses – from startups to international corporations, across all industries.
• Career opportunities also exist in public sectors – administration, education, healthcare, public safety.
• Excellent foundation for launching your own online business.
• Roles in the labour market  include:
  – Digital marketing specialist – designing and implementing online strategies.
  – Performance marketer / marketing analyst – optimizing campaigns and analyzing data.
  – Social media manager – handling marketing communication on platforms.
  – E-commerce manager – leading online sales growth and user journey optimization.
  – Digital transformation manager – implementing tech innovation in organizations.

Join the leaders of digital marketing and gain future-proof skills. Digital Marketing (DM) is your gateway to a career in the digital economy!

Contact with the Recruitment Office

E-mail: rekrutacja@wz.uw.edu.pl – for candidates from Poland

admissions@wz.uw.edu.pl – for international candidates

Recruitment Schedule for the 2025/2026 Academic Year

• Registration in the IRK system: June 5, 2025 – July 22, 2025
• Payment of the application fee: June 5, 2025 – July 23, 2025
• Announcement of results: August 1, 2025
• Submission of documents by admitted candidates: August 2, 5–6, 2025.
  If there are any shifts on the reserve list, additional two-day submission dates will be posted on the Candidate’s individual account in the IRK system.

Fees

Application fee (including payments made from abroad)

Fee for issuing a student ID card (ELS)

Tuition fees – University of Warsaw Admissions Office

Admission Rules

Applicants for the first year of second-cycle (Master’s) studies must hold a Bachelor’s, Master’s, Engineer’s, or equivalent degree.
Candidates are admitted based on the arithmetic average calculated from:

• The final grade on the higher education diploma
• The grade point average (GPA) from the course of studies

A ranking list is created based on the final score according to the criteria above.

Admission Rules for Candidates with a Foreign Diploma

The same rules apply as for candidates with a diploma obtained in Poland.
If the diploma issued abroad does not include a final grade, the GPA from the course of studies will be treated as the equivalent grade, adjusted to the grading scale used at the University of Warsaw.

Internet Candidate Registration (IRK)

Required Documents

List of documents to be submitted in paper form if admitted to the program.