Dr Anna Bianchi

Assistant Professor, Department of Marketing

Assistant Professor at the Faculty of Management of the University of Warsaw and an experienced marketing expert. For over 20 years, she has developed and implemented marketing communication strategies for international brands, working both in corporate marketing departments and in advertising agencies in Poland, Italy, and the United States. As an international expert in digital and social media marketing, she has led projects that have received multiple awards. Her academic research and publications focus on social media and informal communication. She is the founder of BRANDLOVERS®, a business consultant, and a trainer delivering courses in innovative marketing communication for both university students and marketing professionals. Lecturer at Sorbonne Université within the 4EU+ Alliance, as well as at Università degli Studi di Milano-Bicocca, Università degli Studi di Verona, and Instituto Politécnico de Lisboa under the Erasmus+ programme.

Main research areas

Digital marketing, social media marketing, informal communication.

Selected publications

Bianchi, A. (2018). Media społecznościowe jako narzędzie komunikacji marketingowej w pozycjonowaniu marki na rynku dóbr luksusowych. Marketing i Rynek, 4(CD), 44–58.
Bianchi, A. (2021). Driving consumer engagement in social media: Influencing electronic word of mouth. New York: Routledge. https://doi.org/10.4324/9781003125518
Bianchi, A., Karasiewicz, G. (2022). Driving electronic word of mouth on Facebook: a cross-national study. Marketing i Rynek, 2022(2), 3–14. https://doi.org/10.33226/1231-7853.2022.2.1
Bianchi, A. (2022). 11 polskich startupów, które będą napędzać innowacje w handlu detalicznym. W: Kotler, P., Stigliano, G. Retail 4.0: 10 zasad handlu detalicznego w erze cyfrowej (pp. 199–206). Warszawa: PWE.
Bianchi, A. (2025). Bringing marketing communications back to its roots: innovation through word of mouth. Marketing i Rynek, 2025(7), 28–35. http://doi.org/10.33226/1231-7853.2025.7.3