Seminar in Marketing

Summer Seminars in Marketing are being organized by Faculty of Management since 2015.

The purpose of the conference is to create opportunities for scholars and researchers from all over the world to share their research and perspectives on current developments and challenges in marketing and consumer behaviour. The conference aims to become a forum for scientific discussion as well as a platform to share your research.

Welcome to the 6th Edition of the Summer Seminar in Marketing

Hosted by the Faculty of Management, University of Warsaw, Poland

Dates: June 12th-13th, 2024

About the Seminar: Join us for an engaging and insightful experience at the 6th Summer Seminar in Marketing, which will be held in a hybrid format. Whether you prefer to participate in person or online, this seminar offers an accessible platform for scholars, researchers, and practitioners in the fields of marketing and consumer behavior.

12 JUNE 2024 – Live Sessions’ Plan:

9:30 Official opening

9:45 Session 1: Technology and digital marketing

11:00 Coffe break

11:30 Session 2: Social media and influencer marketing

12:45 Lunch break

13:45 Session 3: New trends and concepts in marketing

14:45 Official closing

13 JUNE 2024 – Online Sessions’ Plan:

9:30 Session 1: Concise consumer communication through robust labels for bio-based systems

11:15 Session 2A: Online consumer behavior

11:15 Session 2B: CSR & sustainability

13:00 Session 3A: Consumer behavior

13:00 Session 3B: Marketing strategy

Advisory Committee:

Shahriare Mahmood (Spinnova)
Malahat Ghoreishi (LAB University of Applied Science)
Nelo Emerencia (Bio-based Industries consortium, chemicals)
Jos van der Sterren (Breda University of Applied Sciences)
Katarzyna Liczmańska-Kopcewicz, PhD (Nicolaus Copernicus University)
Waldemar Glabiszewski, PhD (Nicolaus Copernicus University)
Maarit Halttunen, PhD (VTT Technical Research Centre of Finland Ltd)
Prof. Grzegorz Karasiewicz, PhD (University of Warsaw)
Monika Skorek, PhD (University of Warsaw)
Marcin Żemigała, PhD (University of Warsaw)
Igor Postuła, PhD (University of Warsaw)
Agnieszka Wiśniewska, PhD (University of Warsaw)

Why Participate?

Hybrid Format: Flexibility to attend sessions either face-to-face at the University of Warsaw or virtually from anywhere in the world.
Diverse Research Topics: Explore a range of subjects including digital marketing, marketing in emerging markets, cross-cultural consumer studies, and more.
Networking Opportunities: Connect with a global community of marketing experts and researchers.
Publication Prospects: Outstanding contributions have the opportunity to be considered for publication in the “Journal of Marketing and Consumer Behaviour in Emerging Markets (JMCBEM)”.
Free of charge: The participation is free of charge.

Call for Papers:

We invite you to submit your extended abstracts (300-500 words) on a range of topics:

New trends in consumer behavior
Marketing communication
Marketing management
Marketing in emerging markets
Digital marketing
Cross-cultural consumer studies

Important Dates:

Abstract Submission Deadline: April 28th, 2024
Review Process: Rolling basis with decisions within two weeks of submission
Program Publication: May 30th, 2024
Conference Dates: June 12th-13th, 2024
Full Paper Submission Deadline: August 31st, 2024

Publication Opportunities:

Selected papers will be published in the conference proceedings, and outstanding papers may be considered for publication in JMCBEM, an internationally recognized, open-access journal.

Register Now and Be a Part of This Exciting Hybrid Seminar!

Registration link: https://forms.gle/C17bdGNuh2encNqH6

Flyer-SSIM2024 Pobierz

Past Conferences Programs & Proceedings

5th Summer Seminar in Marketing:
SSIM 2022 – Conference programm
SSIM 2022 – Conference Proceedings