Sometimes, completing a course project takes a non-traditional form – and that was exactly the case during the Internet Marketing classes. In collaboration with the Promotion Section of the Faculty of Management at the University of Warsaw, students worked on a unique course assignment.
Applying best practices discussed in class, students were tasked with developing proposals for the 2025 recruitment campaign for the Faculty of Management. A total of 12 project submissions were received. Over the course of more than two weeks, the teams worked on segmentation, market analysis, creative concepts, and finally, media planning.
The results were exceptional – a mix of competition, collaboration, and inspiration brought plenty of excitement.
There were three award categories:
- Content Quality
- Audience Choice
- Promotion Strategy
These categories helped determine the winners and recognize all students for their professional approach to the task.
Awards were presented by Vice-Dean Prof. Monika Skorek, PhD, DSc, and Monika Magdziarz, Head of the Promotion Section.
Congratulations to all students! Thank you for your involvement in a project that allowed our Faculty of Management community to see your creativity and ideas.
We wish you continued success and the best of luck on your development journey!
The Promotion Section Team & Edyta Barmentloo
