Prof. dr hab. Grzegorz Karasiewicz

Dean of the Faculty of Management at the University of Warsaw, Chair of the Scientific Council for Management and Quality Sciences, Head of the Department of Marketing, Professor

He has served as Dean of the Faculty of Management at the University of Warsaw since 2020 and as Head of the Department of Marketing since 2003. He graduated from the Faculty of Management at UW and completed the Program for Management Development (PMD 69) at Harvard Business School. He earned his PhD in 1994, completed his habilitation in 2001, and received the title of professor in 2014.

From 2002 to 2005 and again from 2016 to 2020, he served as Vice-Dean for Student Affairs and Quality of Education at the Faculty of Management, University of Warsaw. He has supervised 12 doctoral dissertations.

Chairman of the Scientific Council of the journal Marketing i Rynek.

Member of the Scientific Council of the Polish Scientific Marketing Society.

Main Research Areas

• Pricing decisions in enterprises
• Internationalization strategies
• Structural changes in retail trade
• Evaluation of marketing effectiveness
• Budgeting of marketing activities

Selected Publications

• Karasiewicz, G., & Nowakowski, M. (2016). Market Structure and Price-Cost Margins in European Retail Gasoline Industry. Journal of Management and Business Administration. Central Europe, 24(3), 105–124.
• Karasiewicz, G., & Kowalczuk, M. (2014). Effect of celebrity endorsement in advertising activities by product type. International Journal of Management and Economics, 44, 74–91.
• Karasiewicz, G. (2013). Marketing Strategies for the Internationalization of Polish Enterprises. Warsaw: Wolters Kluwer.
• Karasiewicz, G. (2001). Distribution Systems for Agricultural and Food Products on the Polish Market: Diagnosis and Concept of Changes. Warsaw: Scientific Publishing House of the Faculty of Management, University of Warsaw.
• Karasiewicz, G. (1997). Marketing Pricing Strategies. Warsaw: PWE.