Seminar in Marketing

Summer Seminars in Marketing are being organized by Faculty of Management since 2015.

The purpose of the conference is to create opportunities for scholars and researchers from all over the world to share their research and perspectives on current developments and challenges in marketing and consumer behaviour. The conference aims to become a forum for scientific discussion as well as a platform to share your research.

Summer Seminar in Marketing 2026

The Faculty of Management at the University of Warsaw is pleased to invite scholars, researchers, and practitioners to participate in the Summer Seminar in Marketing, which will take place on June 15–16, 2026 in Warsaw, Poland in a hybrid mode.

About the Seminar

Organized since 2015, the Summer Seminar in Marketing provides an international forum for the exchange of research and ideas on current developments and challenges in marketing and consumer behaviour. The seminar aims to foster scientific discussion and create opportunities for collaboration among academics from around the world

The conference brings together participants interested in a wide range of topics, including (but not limited to):

AI, Data & Marketing Intelligence
Digital Consumer Behavior & Experience
Branding, Communication & Influence
Sustainability, ESG & Responsible Marketing
Technology & Marketing Innovation
Consumer Psychology & Behavioral Insights
Retail, E-commerce & Platform Strategies
Marketing in Turbulent Environments
Inclusive, Ethical & Social Impact Marketing

Participants will have the opportunity to present their research, receive feedback, and engage in discussions in an international academic environment.

The registration at the conference is mandatory and FREE OF CHARGE.

Important Dates

April 30, 2026 – deadline for submissions of extended structured abstracts (300-500 words)
May 10, 2026 – information on acceptance of the submission of abstracts
June 15–16, 2026 – hybrid Summer Seminar in Marketing 2026

Important links:

Registration

Journal of Marketing and Consumer Behaviour in Emerging Markets

Publication Opportunity

Participants of the seminar will have the opportunity to submit their papers to the Journal of Marketing and Consumer Behaviour in Emerging Markets. All submissions will undergo a standard peer-review process.
More information about the journal, including submission guidelines, can be found here: https://press.wz.uw.edu.pl/jmcbem/