• Polski
  • English

Description 

Field of study: Digital Business

Level of study: Second-cycle (master’s studies)
Form of study: Full-time
Duration: 1,5 years/3 semesters
Language of study: English

PROGRAM OVERVIEW:

  • 3-semester, master’s program designed for individuals eager to thrive in the rapidly evolving digital landscape.
  • Taught by distinguished Polish and international lecturers, providing students with diverse insights into digital business practices from various cultural and industry viewpoints.
  • Designed for both Polish and international students aim to take on leadership roles in the fast-changing global digital economy.
  • Develops core competencies such as:
    • Strategic decision-making in the digital age
    • Cultural awareness and a comprehensive understanding of global digital markets
    • Building a global network and fostering digital business connections
    • Leadership in navigating digital transformation
    • Entrepreneurial thinking for driving innovation and disruption in the digital business landscape.

Key features of the program include:

  • Program Duration: A focused 3-semester structure designed to deliver advanced knowledge in a condensed period, ideal for students looking to quickly build expertise in digital business.
  • Diverse Learning Experience: The blend of Polish and international lecturers, coupled with a multicultural student body, ensures that students gain a well-rounded, global perspective, preparing them for international leadership roles.
  • Comprehensive Curriculum: The program covers key areas of digital business, including technology management, digital marketing, digital finance, e-commerce, data analytics and digital transformation. Students will also explore the impact of emerging technologies on businesses.
  • Practical Learning Approach: Emphasizing real-world applications, the program incorporates case studies and projects, enabling students to apply theoretical knowledge to practical business challenges.
  • Immersive Global Educational Experience: Prepares students to thrive and lead in the digital economy. Equips them with the tools needed to excel in the fast-paced digital world.
  • Cutting-edge Digital Technologies: Students will gain expertise in the latest digital tools and platforms, preparing them to drive innovation and transformation in businesses across industries.
  • Global Networking Opportunities: The diverse student body, along with strong industry connections, offers valuable networking opportunities that can lead to career advancement and collaborations across borders.

CAREER OPTIONS:

  • Digital Marketing Manager: Develops online marketing strategies and manages campaigns.
  • E-Commerce Manager: Oversees online sales platforms and strategies.
  • Digital Transformation Consultant: Advises on implementing digital technologies to improve operations.
  • Data Analyst / Data Scientist: Analyzes data to inform business decisions.
  • Product Manager (Digital Products): Manages digital product development and user experience.
  • Business Development Manager (Tech & Digital): Identifies growth opportunities in digital markets.
  • SEO/SEM Specialist: Optimizes websites for search engines and paid campaigns.
  • Digital Project Manager: Leads and manages digital projects.
  • Cybersecurity Consultant: Protects digital systems and advises on security.
  • Chief Digital Officer: Leads digital transformation strategies across businesses.

TARGET GROUP:

  • International Students: Individuals from diverse cultural backgrounds seeking a global perspective on digital business.
  • Recent Graduates: Students with a background in business, marketing, or technology, eager to specialize in digital business.
  • Aspiring Professionals: Individuals seeking to develop expertise in digital business and technology.
  • Tech Enthusiasts: Students with a strong interest in emerging technologies
  • Career Changers: Professionals from other industries looking to transition into digital business or technology-driven roles.
  • Entrepreneurs and Aspiring Startups: Those planning to launch or lead tech startups or digital ventures.
  • Managers and Leaders: Current or aspiring managers in traditional businesses aiming to lead digital transformation initiatives.
  • Global Career Seekers: Students aiming for roles in multinational companies or global digital businesses.

Program Curiculum 

Program-Curiculum-2025-2026_DB