Field of study: Digital Business
Level of study: Second-cycle (master’s studies)
Form of study: Full-time
Duration: 1,5 years/3 semesters
Language of study: English, paid studies
PROGRAM OVERVIEW:
- 3-semester, master’s program designed for individuals eager to thrive in the rapidly evolving digital landscape.
- Taught by distinguished Polish and international lecturers, providing students with diverse insights into digital business practices from various cultural and industry viewpoints.
- Designed for both Polish and international students aim to take on leadership roles in the fast-changing global digital economy.
- Develops core competencies such as:
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- Strategic decision-making in the digital age
- Cultural awareness and a comprehensive understanding of global digital markets
- Building a global network and fostering digital business connections
- Leadership in navigating digital transformation
- Entrepreneurial thinking for driving innovation and disruption in the digital business landscape.
Key features of the program include:
- Program Duration: A focused 3-semester structure designed to deliver advanced knowledge in a condensed period, ideal for students looking to quickly build expertise in digital business.
- Diverse Learning Experience: The blend of Polish and international lecturers, coupled with a multicultural student body, ensures that students gain a well-rounded, global perspective, preparing them for international leadership roles.
- Comprehensive Curriculum: The program covers key areas of digital business, including technology management, digital marketing, digital finance, e-commerce, data analytics and digital transformation. Students will also explore the impact of emerging technologies on businesses.
- Practical Learning Approach: Emphasizing real-world applications, the program incorporates case studies and projects, enabling students to apply theoretical knowledge to practical business challenges.
- Immersive Global Educational Experience: Prepares students to thrive and lead in the digital economy. Equips them with the tools needed to excel in the fast-paced digital world.
- Cutting-edge Digital Technologies: Students will gain expertise in the latest digital tools and platforms, preparing them to drive innovation and transformation in businesses across industries.
- Global Networking Opportunities: The diverse student body, along with strong industry connections, offers valuable networking opportunities that can lead to career advancement and collaborations across borders.
CAREER OPTIONS:
- Digital Marketing Manager: Develops online marketing strategies and manages campaigns.
- E-Commerce Manager: Oversees online sales platforms and strategies.
- Digital Transformation Consultant: Advises on implementing digital technologies to improve operations.
- Data Analyst / Data Scientist: Analyzes data to inform business decisions.
- Product Manager (Digital Products): Manages digital product development and user experience.
- Business Development Manager (Tech & Digital): Identifies growth opportunities in digital markets.
- SEO/SEM Specialist: Optimizes websites for search engines and paid campaigns.
- Digital Project Manager: Leads and manages digital projects.
- Cybersecurity Consultant: Protects digital systems and advises on security.
- Chief Digital Officer: Leads digital transformation strategies across businesses.
TARGET GROUP:
- International Students: Individuals from diverse cultural backgrounds seeking a global perspective on digital business.
- Recent Graduates: Students with a background in business, marketing, or technology, eager to specialize in digital business.
- Aspiring Professionals: Individuals seeking to develop expertise in digital business and technology.
- Tech Enthusiasts: Students with a strong interest in emerging technologies
- Career Changers: Professionals from other industries looking to transition into digital business or technology-driven roles.
- Entrepreneurs and Aspiring Startups: Those planning to launch or lead tech startups or digital ventures.
- Managers and Leaders: Current or aspiring managers in traditional businesses aiming to lead digital transformation initiatives.
- Global Career Seekers: Students aiming for roles in multinational companies or global digital businesses.